SPEED2PROFITS BLOG

Simple Path to Profits

Some of the marketing concepts I’ve shared with you are relatively simple and can yield significant profit increases over the life of any business. One example is UPSELLING – simply suggesting an additional item at the point of purchase. Unfortunately many business people either react by saying, “We know about that” or “We’re already doing that.” Fair enough but the vast majority of these companies are leaving tons of profits on the table.

“Knowing” won’t yield any profits. “Doing”, systematically, by taking action will. Start by picking one simple profit strategy and implementing it in a way that it is consistently yielding profits for your business. That one profit stream can yield thousands or even tens of thousands in added profits for the life of your business.

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Conversion is King

How Sweating the “Small” Stuff Can Transform Your Business Without Spending a Dime.

With the economy showing signs of a potential recession, what can businesses do to increase sales and improve profitability?

Spending risky advertising and marketing dollars might work for you but there is a way better way. I call it “Conversion Driver Technology™”. Ok, not a great marketing idea. But that is because it really is an operations system…a way of optimizing your results, and your profits. (more…)

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Perception Versus Reality

A $1M+ Lesson

Do your customers really value you at the level they should? If not, you will fail to retain them as long as you should; fail to maximize the frequency of their purchases; fail to get them to buy more of your other products and services; and fail to get the referrals you deserve…and of course, miss out on tons of profit.

Several years ago, after investing several hundred thousand in our landscaping, we were on our third gardener and I was once again less than satisfied and wanted to replace this gardener. Said another way, I PERCEIVED that the gardener was not doing a great job and that I was paying for hours where little was getting done.

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“Utilizing a “Bottom Up Sales Funnel” to Predictably Hit Sales Targets”

Have you ever made projections about expected sales and missed the target… Perhaps badly?

Has this happened more than once or perhaps frequently?

What if there was a way to almost guarantee you actually achieve your projected sales targets?

Introducing a concept that I created for you years back that helped many companies eliminate that dreaded feeling of coming up short every quarter. (more…)

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Cement in Customer Loyalty OR Spend an Unnecessary Fortune in Marketing

Have you ever thought about how loyal your customers are? If so, how do you now measure this loyalty? Do you measure and track your customer attrition rate? Do you periodically survey your customers?

Whether you know it or not, your profits may be continually drained by customers who left you because of less than superior service. You may also be unaware that the customers who do transact business with you may be doing business with your competitor as well, leaving profits on the table you could better harvest with improved loyalty.

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Overcoming The “Embarrassment Factor” of Asking for Referrals

We all know that referrals represent the fastest and easiest way to add new clients, right? And, generally these clients come with little or no cost. But the sad reality is the vast majority of businesses lack a formal referral program, and worse, are not even asking for referrals at all, even when the client is a raving fan.

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5 Simple Methods To Reactivate Inactive Customers and Harvest Easy Profits

Often within the seed of every “problem” lies an opportunity. This is definitely true when it comes to lost customers. With a proactive system to manage lost customers you can quickly and easily harvest more profits for your business. Here are some specific tips for turning lost customers into more revenue.  (more…)

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Double Your Referrals…Systematically

One highly effective no cost way to improve profits is referral marketing. Besides being a no cost marketing approach, referral marketing is powerful because it leverages off of existing relationships you already have, such as with your customers.

Many companies say they do referral marketing but we have found that many don’t fully leverage the referral method. They don’t consistently employ referral marketing throughout their organization and they often only use one referral marketing method although there are more than ten methods we share with our customers.

Here are 8 quick tips for boosting the number of referrals you obtain:

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