3 Ways Profit Maximization Can Turbo-Charge Your Sales Growth
Marketing Spend Slasher #3 – Self Fund Your Marketing
What do I mean by Self Fund? By focusing your efforts on optimizing your profits, you can reinvest those “found” profits into advertising or other marketing efforts. Dr. D “saved” about $1,500 a month (see part two). So he could now reinvest “found money” into another form of marketing…PPC, SEO, direct mail, bigger advertisement, a tele sales effort etc. The new found profits literally pay for your “risky” marketing. It is like going to Vegas, winning big, putting your original money in your pocket and then gambling with the winnings…with no real downside whatsoever. Now that takes the risk out of marketing, doesn’t it? With the increased profits.
When I built my first company, I borrowed $5,000 from my landlord to fund it. With no money well to draw from, I had to optimize every dollar of profit. And in doing so, I was able to build this company into the 59th Fastest Growing Private Company in America (INC 500) without ever getting a loan!!
Profit Optimization – The Boring Way To Riches
ACTION YOU CAN TAKE NOW
1) Optimize your current customer profits and prospect conversion rates.
2) Reinvest your “added profits” into your new customer generation efforts and play with the house money and prosper.
To your success,
Scott
ScottHallman.com
