Leveraging Profit Maximization In Order to Accelerate Your Sales Growth
At a live Internet Marketing Event I conducted a 90 minute workshop for the 600 attendees… from around the world. The audience survey results, over $32 Million in added profit by optimizing their current customer and prospect profits…without spending any money!!!
Now $32M should be reason enough to want to focus on optimizing profits (95% of the attendees said they uncovered at least $10,000!). Yet most businesses choose to want to focus on getting more customers… even though most have way more upside from optimizing their current business.
Therefore, I thought I would share 3 Keys of Profit Maximization over the next few blog posts.
3 Ways Profit Maximization Can Turbo-Charge Your Sales Growth
Marketing Spend Slasher #1 – Increased Sales Conversion
By focusing on optimizing your profits, we get you to focus on optimizing your sales conversion rate.
If you have not broke down the steps in your sales process recently, simply doing so, and looking for ways to make improvements (to even one element) can provide instant increases in revenue without spending a dime extra.
This is a very common mistake. Companies have a sales conversion process, whether this involves sales reps, direct mail or an online process, and they fail to continually revisit it to “one-up” the results.
REAL WORLD EXAMPLE:
Take Swindell and Associates, a consumer legal firm that gets leads from TV and Internet Marketing. They identified 13 steps in their sales process and made small changes to several of these over about 4 months. The results? They increased revenues by over 20% (using the Success Driver System we teach).
The process is easy. Simply select ONE success driver (step in the process) and do some testing…then move onto the next (we teach how to take this to a whole new level…but this will get you started and lead to measureable results).
Don’t take this lightly. When I was interviewed by Eben Pagan at his Altitude event, I talked about A/B testing…we surveyed the audience and identified those that A/B test DAILY… 6 out of 200. All six had online revenues of $3.5M and above…with the top being $50M. Remember, success leaves clues.
Stay Tuned for Profit Maximation Marketing Spend Slasher 2 and 3.
Profit Maximation – The Boring Way To Riches
ACTION YOU CAN TAKE NOW
1) Optimize your current customer profits and prospect conversion rates
2) Reinvest your “added profits” into your new customer generation efforts and play with the house money and prosper
To your success,
Scott
ScottHallman.com
