What I am about to reveal to you is something many businesses don’t employ. I call it “Leveraging Your Success™”. Leveraging Your Success™ is all about identifying what you do well, making sure it is done consistently and improving upon it for even greater success.
If you have a sales force, think about your top sales person. Have you carefully reviewed why he or she is successful? Have you in turn shared his knowledge and approaches with other sales people so that they can one-up their sales performance?
What about a successful headline you have used through one advertising vehicle, such an offline print advertising? Have you used that headline in other places to gain added success and more profits for your business?
Here are some key steps to Leverage Your Success™:
Take a success inventory of everything you do well in your company such as marketing campaigns, sales processes, lead generation techniques, up sells, referrals, collections and more.
Document the success (best practices) so that you make sure it becomes an integral part of your business year after year after year. This requires breaking down the process involved for each task and determining who is doing it best, and evaluating whether this “best practice” procedure is being followed consistently.
Turbo Charge and “One Up” Your Successful Processes by evaluating them and determining how you can make small incremental changes for significant profit impact. Just imagine a 2% increase in 10 areas. The result is a success improvement of 20%.
Cement in each best practice, not only documenting them, but monitoring them to make sure expected results are continually achieved or exceeded. For example, if a best practice for up selling a product is successful 30% of the time, any deviation from that can alert you of a potential problem. One problem could be that one or more of your sales people may not be using the documented wording during the up sell process.
What are your top three successful marketing practices? Have you documented these practices? Have you evaluated these practices and determined how you can improve them? Is the best practice monitored for consistent results?
Get started today and identify one successful practice you are employing with the action steps I have recommended. More profits can be yours from this simple tip.
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