Referrals are one of the top ways to generate new, high quality customers… if done properly.
Unfortunately, many companies no longer have referral programs in place because they either were ineffective, or worse, caused them embarrassment. In our “16 Reasons Referrals Fail – How to Unlock a Flood of New, High Quality Customers” program we detail the mistakes that many companies make when implementing a referral system.
One mistake is not “Activating” your customers in the referral process so they connect with their friends and share the positive experience and benefits of doing business with you.
One simple method of activating your customers is by creating a viral email referral that arms your customers with your marketing message.
Netflix, the movie rental company, does just that. As you can see below, they have activated Melissa, a Netflix customer, to reach out to her friends and family by providing a gift to them… the gift of FREE Netflix.
Who would not want a free month of movies and TV shows? This makes Melissa a bit of a hero, which motivates her to share this opportunity with multiple friends, and makes the recipient feel special because they got a gift.
And in turn, Melissa’s friends and family will also want to share this gift with their friends and family… Thereby making it a highly effective viral campaign.
One more key distinction is that Netflix armed Melissa with the precise marketing message they wanted the recipient to receive in order to maximize conversions. In addition, this makes it super simple for Melissa to forward to friends without having to make up her own message.
The cool thing is, it’s relatively easy to set this up and costs little or nothing.
I am all about OPTIMIZING by making small changes that can be easily, and cost effectively implemented to produce a measurable result.
So go take action on this tip and check out ScottHallman.com Business Tools for more valuable free resources and ways to take your business to the next level.
