I recently shared with you some tips for Meaningful Communications. Have you taken any action based on what I shared? For example, have you identified your best sales person, taken their success model and shared it with others? As I’ve said numerous times, “It’s All About Implementation.” In my newsletters I’ve shared easy to implement profitable strategies. Don’t leave added profits “on the table” by not taking action. I’m passionate about helping you grow your profits!
Here are three more tips — critical questions you should answer — for Meaningful Communications leading to more sales:
1) Know Your Benefits – Do your sales reps and everyone in your company who comes in contact with your prospects and customers FULLY UNDERSTAND THE PRODUCT AND SERVICES that they’re selling and the benefits these provide? If you ask a few of them and they answer differently, this is a strong clue that more training is likely needed.
2) Understand Your Customer’s Needs – Does everyone understand what your CUSTOMER’S NEEDS AND WANTS are and how they view the product or service you sell? If they are seeking a solution to a problem that you could solve, do your employees understand the PROSPECT’S PROBLEMS OR PAINS?
What you think their needs or problems are is unimportant compared to what their real needs are.
Have you surveyed current customers and prospects to make sure you are clear on their needs? In all your marketing communications you must relate to how the prospect is thinking when they are looking for a product or service like yours.
3) Capture Best Practices – Have you documented these critical points to share with everyone in your company? Sometimes these important points are easily forgotten. Documenting them also provides an easy way to orient new employees who join your company.
Take ONE easy action step on any of these tips…it will make a measureable difference.
