Entrepreneurial Virus

The “Productivity Enhancers” That May be Killing Your Business

Technology has provided us with some incredible ways to increase productivity. But is it possible to get too much of a good thing? Well, when it comes to our personal availability – anywhere, anytime, in an instant, the answer is absolutely yes.

Now don’t get me wrong, 24/7 access can be a great thing, but it needs to be controlled and balanced to avoid contracting a Entrepreneurial Productivity Killer Virus that will weaken your ability to maximize your business potential.

If you are like many of our clients, you may have tremendous difficulty staying focused and therefore struggle with getting important tasks completed – even ones that can have a measurable improvement on your profits, lifestyle and competitiveness of your business. You may also have a habit of putting off planning “until you have time”.

If that describes you, even a little, then I think you will get a ton of value out of what I am going the share with you here.

(more…)

Continue ReadingEntrepreneurial Virus

Laser Marketing – How to Create Compelling Content

It’s easy to write about certain topics like celebrities, technology or social media. Everybody wants to know about these topics. But what if your passion is botany, supply chain logistics or cognitive psychology? How can you make these topics compelling when your subject is… boring?

In the summer of 2006, an economics book was on the New York Time Bestseller list. The title was provocative and promised to be anything but a boring read. Since I’m not a big fan of economics (hated it ever since college), I skeptically handed over my $25 and took Freakonomics home with me.

From the very first page, I was treated to a wild ride through the most bizarre stories that I’d ever encountered. I learned about cheating schoolteachers, self-sacrificing sumo wrestlers… and why drug dealers still live with their moms.

Every story taught a boring economic principle in a way that made me want more. I realized that Freakonomics was an instruction manual for transforming boring content into sexy must-read masterpieces.

(more…)

Continue ReadingLaser Marketing – How to Create Compelling Content

Know the Difference Between “Response Rate” and “Return on Investment”

Throughout the ProfitNow system, I continuously emphasize the fact that little changes can produce big results overall. To be sure you find these small changes, it’s important that you know and understand the difference between your prospects response rate and your actual return on investment.

In other words, when you spend money on marketing, how many prospects does that marketing generate, and how much money do you put into your pocket because of that marketing. After all, it doesn’t do you any good to generate a thousand prospects if none of them buy from you.

(more…)

Continue ReadingKnow the Difference Between “Response Rate” and “Return on Investment”

More “MC’s” Equal More Sales Automatically!

Although getting more prospects interested in your products or services (a Lead) is critically important for more sales, the effectiveness of your communications, AFTER you receive the Lead, is equally important.

Examples of a “Meaningful Communication” include getting the interested prospect to:

  • Speak with you
  • Read your sales letter
  • Watch your video
  • Come into your store
  • Dive into your product page online

If a prospect needs to learn more BEFORE they will buy, then failing to engage them in some form of a Meaningful Communication will result in losing them before you ever get a chance to move them through the rest of your sales funnel… and ultimately to a new customer.

(more…)

Continue ReadingMore “MC’s” Equal More Sales Automatically!