Attracting Leads & Clients

Should Your Content Aim for Traffic or Conversion

Which type of content attracts reader attention… bringing you more traffic and more eyeballs on the page? Which type of content converts… bringing you more customers and sales? And how do you roll out a strategy that maximizes the twin impact of attraction and conversion?

Easy answer… head to your local newsstand. The best attraction and conversion techniques are hidden between the pages of two very different magazines: Cosmopolitan and The New Yorker.

Cosmopolitan articles attract

Why does a Cosmo-type article attract more attention…

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Marketing Success Secret

What I am about to reveal to you is something many businesses don’t employ. I call it “Leveraging Your Success™”. Leveraging Your Success™ is all about identifying what you do well, making sure it is done consistently and improving upon it for even greater success.

If you have a sales force, think about your top sales person. Have you carefully reviewed why he or she is successful? Have you in turn shared his knowledge and approaches with other sales people so that they can one-up their sales performance?

What about a successful headline you have used through one advertising vehicle, such an offline print advertising? Have you used that headline in other places to gain added success and more profits for your business?

Here are some key steps to Leverage Your Success™:

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The Marketing Maximization Formula

Knowing Your “Cost Of Customer Acquisition” Can Turbo-Charge Even the Tightest Marketing Budget.

What can businesses do to increase sales and improve profitability, without spending more money?

One of the questions I always ask clients is, “What is your cost per customer acquisition? And in about 95% of the cases I get a blank stare or silent voice, followed by “I don’t know.”

Now this triggers multiple tactical and strategic thoughts of how I can help them, but for this article I will cover the one that addresses, “Maximizing Your Current Spend.” That is, if you are spending say $5,000 a month in advertising (on and offline) are you spending it optimally?

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Using The Power of Compliance to Reduce Refunds and Increase Customer Loyalty

Getting prospects to buy your product is just the first step.

Often products are returned because the purchaser failed to utilize the product as intended, whether due to inactivity or confusion.

Today, more importantly than ever before, it is critical that you ensure that your customers are effectively using your product and fully enjoy the benefits so they keep it, love it, and want to buy even more from you. >

The Power of Compliance is about first getting the customer to utilize the product as intended. Failure to do so will ensure it is returned for a refund and often will lead to the customer no longer purchasing from you.

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