Real World Example #1* An Instant Increase in Sales Conversion of over 125%
At my company, Business Growth Dynamics, we recently implemented a new downsell program in our coaching division. So we simply created a series of lower cost ways they could benefit from our coaching services and training. Our sales conversion rate increased by 125% in the first month. These are clients that would have never purchased coaching services at our standard one-on-one rates. But, and this is critical, they wanted and needed the service!! Real World Example #2* Marketing Systems Training Company adds $10,000 a month in Profit I recently spoke with the CEO of an international Marketing System Training company that said he heard my interview with my friend Eben Pagan and was intrigued at the concept of upselling… So I gave him some distinctions and helped him immediately create a downsell strategy – two training programs priced below their current lowest priced one. We quickly determined it was at least a $10,000 per month profit stream (based on past lost prospects that would have purchased) … and the CEO said that he expects it to grow to over $50,000 a month in profit! The great thing is that it includes the exact same services that they already provide, just stripped down versions. So it required little effort to put it into practice. Real World Example #3* $96,000 a year in profit while helping people – How cool is that? A healthcare provider immediately added $2,000 a week to their profits when they learned the detailed implementation systems we teach in our 30 minute “Downsell Workshop”. The strategy is totally proprietary so I am not allowed to reveal the details, except to say that there are 200 patients a year getting the help they need due to this creative downsell solution. And 50% of those that were offered the lower priced alternative are accepting the offer. Profit Action Steps Ok, let’s get you ringing the cash register. Select any product or service you offer and create a simple downsell that you can offer to prospects that do not purchase your standard product or service. Remember, it can be a lower quantity, quality, include fewer bells and whistles or even be a one time deal.As with every strategy I share with you, Downselling for Profits costs virtually zero to create and test. So go for it and ProfitNOW™.
