Category Archives: Uncategorized


The Power Of Persuasion

How to Keep Your Customers From Experiencing Purchase Paralysis Throughout all of my training content, I constantly remind business owners of the importance of “risk reversal.” In today’s marketing  saturated world (along with a global economy), when a prospect first … Continue Reading &#8211›

Is Your Compelling Offer Actually Alienating Your Prospects?

Last year when the government was offering its highly touted “cash for clunkers program,” I heard a commercial on the radio for an auto dealership that really brought home a major problem I see small business owners making every day. … Continue Reading &#8211›

Do You Have a “Compelling Competitive Advantage” Over Your Competitors?

How to Survive (and Thrive) in a Wal-Mart Dominated World. With Wal-Mart, Costco and several national chains now getting into traditional small business services, the need to create a strong competitive niche is greater than ever. And I am not … Continue Reading &#8211›