When it comes to improving marketing results, one of the first areas many businesses focus on is lead flow – getting more leads in their sales funnel. More leads means turning more suspects into prospects and more prospects into customers.

One easy way to get more leads is to simply increase your “Market Reach”. Market Reach is the estimated number of prospects that can potentially be reached with your marketing. To increase your market reach you can:

  • Increase Your Geographic Coverage – Expand the area you are serving. For example, if you are advertising in your town’s local newspaper and you decide to advertise in a nearby town, you are exposing your message to prospects who may not have heard of you before.

  • Expand Your Target Prospects – Consider revisiting and redefining who your target prospects are. For example, if you are car wash advertising to general car owners in your area, consider marketing to auto dealers as well encouraging them to offer a free car wash to all new car purchasers. By simply expanding your targeted prospects, you’ll get another source of fresh leads by just rethinking who your prospects are. Ask your team, “Who are our prospects now? Who could they be?”

  • Increase the Number of Marketing Tactics You Deploy – Simply add one or more marketing tactics to what you are currently doing and you will get more leads. One reason why this is effective is that different prospects are motivated by different media and touch point approaches. Use more approaches and you will increase response.

Expand your Market Reach and you will increase your lead flow and resulting sales and profits. Why not get started today?

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