Monthly Archives: July 2016


The Truth About Selling Real Value…

All small and medium size business owners, at some point in time, are faced with the pressure to offer lower prices or greater discounts. This is especially true for those of you who sell, or want to sell at the … Continue Reading &#8211›

The Power of EXPERT PERCEPTION Positioning

Who would you go see if faced with a life threatening medical diagnosis? A general practitioner or a specialist? You’d be drawn like a magnet to the expert, wouldn’t you? Well, this same decision making process works for selecting any … Continue Reading &#8211›