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How to Slash Your Marketing Spend and Increase Results Without Spending More Money [Part three]

3 Ways Profit Maximization Can Turbo-Charge Your Sales Growth

Marketing Spend Slasher #3 – Self Fund Your Marketing

What do I mean by Self Fund? By focusing your efforts on optimizing your profits, you can reinvest those "found" profits into advertising or other marketing efforts. Dr. D "saved" about $1,500 a month (see part two). So he could now reinvest "found money" into another form of marketing…PPC, SEO, direct mail, bigger advertisement, a tele sales effort etc. The new found profits literally pay for your "risky" marketing. It is like going to Vegas, winning big, putting your original money in your pocket and then gambling with the winnings…with no real downside whatsoever. (more…)

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How to Slash Your Marketing Spend and Increase Results Without Spending More Money [Part two]

3 Ways Profit Maximization Can Turbo-Charge Your Sales Growth

Marketing Spend Slasher #2 – Reduce Client Acquisition Cost

In coaching hundreds of companies, only a handful knew clearly what their cost per customer acquisition was…that is, the total marketing spend divided by the number of customers.

Why is this so important? Because, it enables you to significantly reduce your marketing spend, by first reallocating it towards lower cost alternatives.

  • Should you increase or decrease your Pay Per Click budget or pay to get higher in the rankings?…or drop back into a lower position?
  • Is SEO really paying off?
  • How about your tradeshow spend or
  • Display advertising?
  • Or what about the sales rep you hired?

All of these will result in different costs to get a customer.

REAL WORLD EXAMPLE:

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How to Slash Your Marketing Spend and Increase Results Without Spending More Money [Part one]

Leveraging Profit Maximization In Order to Accelerate Your Sales Growth

At a live Internet Marketing Event I conducted a 90 minute workshop for the 600 attendees… from around the world. The audience survey results, over $32 Million in added profit by optimizing their current customer and prospect profits…without spending any money!!!

Now $32M should be reason enough to want to focus on optimizing profits (95% of the attendees said they uncovered at least $10,000!). Yet most businesses choose to want to focus on getting more customers… even though most have way more upside from optimizing their current business.

Therefore, I thought I would share 3 Keys of Profit Maximization over the next few blog posts.

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