Monthly Archives: May 2016


The “Problem” With 97% of Referral Systems

We have all heard that Referral Marketing represents one of the lowest cost and highest-leverage strategies on the planet. Why? The answer is simple. The cost to obtain a new customer from outside marketing is 500% to 1000% more expensive … Continue Reading &#8211›

The Buyer Decision Drivers Part 2

In my last post I shared the first 4 of the 7 buyer decision drivers. Here are the final 3. BUYER DECISION DRIVER #5 – Create "extraordinary value." Have you ever shopped for something and found yourself looking for the … Continue Reading &#8211›