There are 7 buyer decision drivers every business must understand to become successful today. Fail to do these and you will never build the business of your dreams.
It’s critical that you commit these to memory. They’re based on fundamental human nature… and will be as applicable 100 years from now as they were 100 years ago.
BUYER DECISION DRIVER #1 – Everyone wants the “best deal.”
Your prospects, no matter who they are or what it is they’re buying, always want the best deal. That doesn’t mean the lowest price… it means the most value for the price they pay. They will gladly pay twice the price… as long as they perceive they’re receiving four times the value when they compare it to the price.
The key words here of course are "perceived value." So what exactly do prospects value? They value finding the solution to their biggest problem, frustration, fear or concern. And that brings us to…(more…)