The Buyer Decision Drivers Part 1

There are 7 buyer decision drivers every business must understand to become successful today. Fail to do these and you will never build the business of your dreams.

It’s critical that you commit these to memory. They’re based on fundamental human nature… and will be as applicable 100 years from now as they were 100 years ago.

BUYER DECISION DRIVER #1 – Everyone wants the “best deal.”

Your prospects, no matter who they are or what it is they’re buying, always want the best deal. That doesn’t mean the lowest price… it means the most value for the price they pay. They will gladly pay twice the price… as long as they perceive they’re receiving four times the value when they compare it to the price.

The key words here of course are "perceived value." So what exactly do prospects value? They value finding the solution to their biggest problem, frustration, fear or concern. And that brings us to…


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Scientifically Get More Leads and Customers

Ongoing lead flow and a constant stream of new customers are critically important to the ongoing profitability of any business. In this issue, I want to share one simple strategy for getting more leads and turning them into customers – lead optimization.

As I’ve stressed in many of my messages to you, continual marketing optimization in all areas of your business will boost profits, often without spending additional money. To get more leads, better qualified leads and convert them into more customers, you must establish and monitor key lead metrics. Only by monitoring can you continually optimize your lead development activities.

Here are the lead metrics to measure:


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Taking a “Success Inventory” To Discover Hidden Profits in Your Business

Today I am going to share with you the first step in dramatically improving the results of everything you ALREADY do well – marketing campaigns, sales processes, lead generation techniques, upsells, referrals, collections, inventory management and so on.

I am talking about adding 5%, 10% or even 20% improvements to things like increasing your sales conversion rates by 20% or shaving 10% off the time it takes to perform key tasks.

Perhaps the best part is that none of these incredible added streams of profit will cost you a dime to implement, and you will meet little or no resistance from your staff, and only praise from your customers.


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The Power of Packages

How To Turbo-Charge Conversion and Skyrocket Profits by Finding "Sweet" Spots in Your Product or Service Offerings.

We have been having enormous success with teaching clients how to use packages – that is a combination of products or services that create greater perceived value and allows you to reach different price points in the market place.

Here is one of the three ways we teach on how to use The Power of Packages to instantly increase profits without spending a dime.

Tony Robbins Gets it – To the Tune of $1.7M Per Event


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