Monthly Archives: March 2016


Is Your Compelling Offer Actually Alienating Your Prospects?

When the government was offering its highly touted “cash for clunkers program,” I heard a commercial on the radio for an auto dealership that really brought home a major problem I see small business owners making every day. The car … Continue Reading &#8211›

Entrepreneurial Virus

The "Productivity Enhancers" That May be Killing Your Business Technology has provided us with some incredible ways to increase productivity. But is it possible to get too much of a good thing? Well, when it comes to our personal availability … Continue Reading &#8211›

Laser Marketing – How to Create Compelling Content

It’s easy to write about certain topics like celebrities, technology or social media. Everybody wants to know about these topics. But what if your passion is botany, supply chain logistics or cognitive psychology? How can you make these topics compelling … Continue Reading &#8211›

Know the Difference Between “Response Rate” and “Return on Investment”

Throughout the ProfitNow system, I continuously emphasize the fact that little changes can produce big results overall. To be sure you find these small changes, it’s important that you know and understand the difference between your prospects response rate and … Continue Reading &#8211›