Although getting more prospects interested in your products or services (a Lead) is critically important for more sales, the effectiveness of your communications, AFTER you receive the Lead, is equally important.
Examples of a “Meaningful Communication” include getting the interested prospect to:
- Speak with you
- Read your sales letter
- Watch your video
- Come into your store
- Dive into your product page online
If a prospect needs to learn more BEFORE they will buy, then failing to engage them in some form of a Meaningful Communication will result in losing them before you ever get a chance to move them through the rest of your sales funnel… and ultimately to a new customer.(more…)