Monthly Archives: November 2015


Compelling Advantage Convenience

Just imagine what it would mean to your business if your prospects refused to do business with anyone else. It’s entirely possible if you develop a powerful set of Compelling Competitive Advantages™ that differentiates you from the competition. One powerful … Continue Reading &#8211›

Differentiate Your Business With Your CCA

I have written about your Compelling Competitive Advantage™ (CCA) on more than one occasion. Basically, your CCA is what sets you apart from your competitors and makes you the Logical Choice for your customers. One of the CCA categories we … Continue Reading &#8211›

Crazy Profit Weapon

In previous articles I’ve shared with you some ideas on how to get more prospects and turn more of them into customers. But increasing profits doesn’t stop there. The real opportunity lies in how you handle your EXISTING customers. What’s … Continue Reading &#8211›