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Compelling Advantage Convenience

Just imagine what it would mean to your business if your prospects refused to do business with anyone else. It’s entirely possible if you develop a powerful set of Compelling Competitive Advantages™ that differentiates you from the competition.

One powerful differentiator is SERVICE LEVEL. Differentiating yourself with service is especially powerful today when service (often substandard) has been outsourced to overseas agents and when many businesses reduce expenses in the service area.

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Differentiate Your Business With Your CCA

I have written about your Compelling Competitive Advantage™ (CCA) on more than one occasion. Basically, your CCA is what sets you apart from your competitors and makes you the Logical Choice for your customers.

One of the CCA categories we teach in our training is "Convenience". Anytime you can make buying from you more convenient than from your competitors, you significantly increase the likelihood that individuals and businesses will buy from you.

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Crazy Profit Weapon

In previous articles I’ve shared with you some ideas on how to get more prospects and turn more of them into customers. But increasing profits doesn’t stop there. The real opportunity lies in how you handle your EXISTING customers. What’s great about getting more revenue from existing customers is you don’t have to spend more money on prospecting. And here’s some good news- ethically harvesting more profits from your existing customers is easier than you think.

One way to get more profits from existing customers is by raising your prices. YIKES…I know but stay with me while I explain.

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