Here’s an interesting question. What % of potential deals do you know about?
Regardless of what method you use to generate leads, many of your target prospects still don’t know about you or the products or services you sell.
Therefore, a great OPTIMIZATION opportunity is to identify ways to get the attention of more of your qualified prospects so that you get the opportunity to “be in the game” when they are ready to buy. For many businesses this simple shift alone will certainly increase the number of new clients, customers, patients or members that do business with you.
In the first part of this series, I WILL focus on businesses that utilize a direct sales force, whether in person or over the phone.(more…)