preloder

Do You Need A Bird Dog?

Here’s an interesting question. What % of potential deals do you know about?

Regardless of what method you use to generate leads, many of your target prospects still don’t know about you or the products or services you sell.

Therefore, a great OPTIMIZATION opportunity is to identify ways to get the attention of more of your qualified prospects so that you get the opportunity to “be in the game” when they are ready to buy. For many businesses this simple shift alone will certainly increase the number of new clients, customers, patients or members that do business with you.

In the first part of this series, I WILL focus on businesses that utilize a direct sales force, whether in person or over the phone.

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Simple Path to Profits

Some of the marketing concepts I’ve shared with you are relatively simple and can yield significant profit increases over the life of any business. One example is UPSELLING – simply suggesting an additional item at the point of purchase. Unfortunately many business people either react by saying, “We know about that” or “We’re already doing that.” Fair enough but the vast majority of these companies are leaving tons of profits on the table.

“Knowing” won’t yield any profits. “Doing”, systematically, by taking action will. Start by picking one simple profit strategy and implementing it in a way that it is consistently yielding profits for your business. That one profit stream can yield thousands or even tens of thousands in added profits for the life of your business.

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