Archive for September, 2009

The Implementation Success Cycle™

By Scott Hallman on September 8, 2009

successcycle

For last month’s Advanced Business Success Training, for Platinum Members of www.SmallBusinessGrowthClub.com, I delivered the details of our biggest execution breakthrough system. One that can truly transform a business’s ability to implement and execute, and take their results to a whole new level.

This was an intense, 60 minute call where I had four members/clients that joined me in the open cue and shared their insights. In this quick tip, I will share an overview that you can apply immediately. Then you can download the entire training call so you can create transformational results.

To illustrate the power of this system, I just returned from speaking at the StomperNet Live event to 600 business owners, half had online businesses exclusively, and half had off and online channels.

What was clear is that it is not more ideas, but instead EXECUTION that most businesses are craving right now.

At StomperNet Live, I promised to show the participants how to generate at least $10,000 in added profits from their current customers and prospects in just 90 minutes. I promised to do so by sharing 5 Proven Profit Strategies that any business could implement easily.

What was surprising was the fact that 40% of the room were start ups… and the rest, heavily internet focused. Yet, 95% of the surveyed audience found over $10,000 in low hanging fruit profit from the 90 minute workshop.

Here’s the kicker, 8 out of 10 said they found the promised $10,000 BEFORE I ever shared one single profit strategy. In fact, all I had talked about was some EXECUTION fundamentals.

Here’s a summary of this powerful system I call The Implementation Success Cycle™.

Phase 1 – Initialize

This is where you first test something new that you want to implement. In the beginning, even the best sounding ideas often do not work. So why waste time and energy creating all the systems before you validate you have a winner. Besides, not getting started is the #1 reason for not implementing new things in your business.

Phase 2 – Optimize

This is where you build upon the new, tested process in order to increase the results. It is easy and often takes just moments.

And, still not real work…no systems yet…just fun outcomes.

Phase 3 – Systemize

Ok, now you have some measureable results and can start calculating the profits over time. WOW! Now it is totally worth investing some time and energy to get the results cemented into place.

Phase 4 – Actualize

This is the next level, where the added profit is effortless.

In the Platinum Training Session I showed the members how to literally double profits from this one powerful tool.

Not a member yet? Check it out: http://www.smallbusinessgrowthclub.com

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The “Side-Effects” of Profit Optimization [Part Three]

By Scott Hallman on September 1, 2009

3 Ways Profit Optimization Can Turbo-Charge
Your Sales Growth

Side Effect #3 – Self Fund Your Marketing

What do I mean by Self Fund? By focusing your efforts on optimizing your profits, you can reinvest those “found” profits into advertising or other marketing efforts.

Dr D “saved” about $1,500 a month (see above). So he could now reinvest “found money” into another form of marketing…PPC, SEO, direct mail, bigger advertisement, a tele sales effort etc.

The new found profits literally pay for your “risky” marketing. It is like going to Vegas, winning big, putting your original money in your pocket and then gambling with the winnings…with no real downside whatsoever.

Now that takes the risk out of marketing, doesn’t it? With the increased profits.

When I built my first company, I borrowed $5,000 from my landlord to fund it. With no money well to draw from, I had to optimize every dollar of profit. And in doing so, I was able to build this company in the 59th Fastest Growing Private Company in America (INC 500) without ever getting a loan!!

Profit Optimization – The Boring Way To Riches

ACTION YOU CAN TAKE NOW

1) Optimize your current customer profits and prospect conversion rates

2) Reinvest your “added profits” into you new customer generation efforts and play with the house money and prosper

AND…

Small Business Growth Club Member Access

Members: Click here to get instant access the Profit Optimization Workshops.

Non-Members

Visit us at www.SmallBusinessGrowthClub.com and take the tour.

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