You have heard me say over and over that EVERY business should master the art of upselling and cross-selling at the point of purchase. It not only skyrockets your profits but it better serves your customers as well.

A Whopping 1,322% Increase in Sales in Less than 4 minutes!

About a year ago I finally decided to buy the Miracle Blade knives from the infomercial & just too tempting at $29 for the knives that cut anything, are guaranteed for life and have a screaming chef promoting them. So sales = $29 plus shipping of $10 = $39 baseline.

The person took my credit card (timing is critical) and then proceeded to up/cross/side sell me 10 times — literally.

Would you like the wood knife holder for 19.95? How about a second set to give as a gift? You also get a $50 discount coupon at Wal-Mart (as I recall) – that then becomes a reoccurring $19.95 per month credit card charge for a club of some sort (one year =$240)? What express shipping would you prefer? &another extra $14.95&for a grand total of $334!

That is an extra $295 or a 1322% increase over the original purchase.

Now I do not advocate the intense pounding I received as I said, “no thank you” but they certainly did a lot of things right here.

It’s ALL about implementation”! So focus on upsell cross-sell this week and profit.